PENGGUNAAN MEDIA SOSIAL TIKTOK SEBAGAI MEDIA JUAL BELI LEMBAR KERJA PESERTA DIDIK (LKPD) OLEH GURU

Abstract

The use of social media in education has experienced significant growth, not only as a means of sharing information but also as a marketing tool for educational products. One widely used platform is TikTok. This study aims to analyze the use of TikTok as an educational technology platform for teachers' buying and selling of Student Worksheets (LKPD) and its implications for learning innovation and teacher professionalism. This research used a qualitative descriptive method with a literature review approach and non-participatory observation. The results indicate that TikTok is effective as a LKPD distribution medium due to its wide reach, attractive visuals, and two-way interaction. The use of TikTok opens opportunities for developing teacher entrepreneurship and improving the quality of teaching materials, while still adhering to professional ethics and copyright protection.