PENGARUH PELAYANAN, PROMOSI DAN CITRA PERUSAHAAN TERHADAP LOYALITAS MELALUI KEPUASAN PENGGUNA JASA PENERBANGAN BATIK AIR DI BANDARA INTERNASIONAL SOEKARNO-HATTA

Abstract

The rapid competition of the aviation industry in Indonesia is not only caused by globalization, but due to aviation services has become a need and consumers are getting smarter in choosing either the level of service, security or the price offered. Advances in communications technology also plays a role in increasing the intensity of competition in the aviation world. The purpose of this research is to know the Influence of Service, Promotion and Corporate Image on Loyalty through User Satisfaction of Air Batik Flight Services at Soekarno-Hatta International Airport. Research using quantitative research with data used in the form of numbers and statistical analysis with the aim of explaining the causal relationship between variables in the perusal. Data collection using purposive sampling with passenger sample departure Air Batik Airlines in Terminal 1C Soekarno Hatta International Airport. After the data collected will be in if using SEM to get the validity, significance and value of direct and indirect influence between variables. In this study, the authors get the results of promotional variables have a significant influence on customer satisfaction and service loyalty. Corporate Image Variables have a significant influence on Satisfaction and Service User Loyalty variables, while service variables have no significant effect on all variables.