PERAN ADMINISTRASI SALES DALAM MENDUKUNG EFEKTIVITAS OPERASIONAL PADA INDUSTRI FOOD & BEVERAGE :STUDI KASUS PADA PT. AZKA CAHAYA PUTERA ( D’RAOS TOP CHICKEN & BURGER )

Abstract

This study aims to analyze the role of sales administration in supporting operational effectiveness at PT. Azka Cahaya Putera (D'RaosTop Chicken & Burger), a company engaged in the fast food industry (Food & Beverage). The research was conducted through an internship program lasting eight months, from June 9, 2025 to January 30, 2026, with placement in the Sales Admin division at the company's head office. The method used was descriptive qualitative with a case study approach through participatory observation and activity documentation. The results show that the sales administration function plays a central role in supporting the smooth operations of a company managing more than 254 outlets across various regions. Administrative activities include inputting daily sales data, recording COGS (Cost of Goods Sold), reconciling invoices, recording deposited turnover, inputting order and expense notes, and preparing daily, weekly, and monthly reports. All these activities serve as the basis for management in evaluating outlet performance and making strategic decisions.